You are being tracked.
Most people have no idea how much.
Your television. Your phone. The websites you visit. The apps you use. The stores you enter. The car you drive. Every day, technologies collect, connect, infer, and share information about our lives. Privacy Rights Law exists to do something about it.
What gets collected
Your everyday life creates data.
Your digital life leaves a trail. Every device and service you use records something about you. Individually the pieces seem harmless. Together they describe your day in detail.
Your phone
The most complete record of your life that exists. It knows where you are, which apps you open, and what you browse, and it reports much of that to companies you never chose.
Location · Device identifiers · App activity · Browsing signals
Your television
Smart TVs and streaming devices watch what you watch. Screen-recognition and advertising technologies match your viewing to your identity and your household.
Viewing activity · Device data · Advertising technologies
The web
Nearly every page you visit carries code that logs what you view, click, search, and type into forms, then shares it with a network of trackers behind the site.
Pages viewed · Clicks · Searches · Forms · Tracking technologies
Your car
Modern vehicles are connected computers. They record where you drive, how you drive, and how you use in-car services, and manufacturers share that data onward.
Location · Driving behavior · Connected-service data
Your purchases
Receipts, loyalty programs, and payment records build a picture of your habits, your budget, and your household that retailers and data brokers buy and sell.
Transactions · Loyalty programs · Behavioral data
Your health
Symptom searches, appointment bookings, and health apps generate some of the most sensitive information about you, and much of it falls outside traditional medical privacy laws.
Searches · Appointments · Apps · Sensitive interactions
Where it goes
Where does all that data go? Further than you think.
The websites you visit, the apps you use, the devices in your home, and the places you go can all collect information about you, and share it with a wide network of companies across many industries.
What they do with it
They don't just collect data. They build a profile.
Information from across your online and offline life is combined, analyzed, and used to create detailed profiles about you, often without your knowledge.
The result is a surprisingly detailed picture of who you are, used to target, influence, score, and make decisions about you.
Next steps
What can you do about it?
01
Understand the technology
Learn what companies can observe, and how the pieces get connected into a file about you.
See how you’re tracked02
Know your rights
Learn what privacy laws protect, and what companies are not allowed to do with your information.
Your rights03
Take action
If you believe your privacy rights were violated, contact the firm. We review every message.
Contact the firmNot ready to reach out? Get occasional updates when we find something instead
The firm
Privacy laws mean little if no one enforces them. We litigate privacy violations.
Technology has made it possible to collect information about people at a scale that was once unimaginable. The law places limits on what companies can do with that information. Privacy Rights Law represents individuals in complex litigation when companies cross those lines.
We investigate technologies and business practices that collect, disclose, or use personal information without proper consent, and we pursue cases designed to hold companies accountable when those practices violate the law.
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Know when we find something.
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